Research by Citizens Advice Cymru has found that nearly 60% of people have been approached by a scammer in the last two years. Most worryingly, of those targeted, only 44% of people spoke to anyone about it.

Under the slogan “Stop, report, talk: Be #scamaware” Citizens Advice Cymru and Rhun ap Iorwerth AM are encouraging people to talk about their experiences and look out for others, particularly more vulnerable people during this festive period.

More than half of all scams reported to the Citizens Advice consumer service in the last year used well-established, offline methods. These classic tactics from the scammers’ playbook include unsolicited doorstep selling, mail and cold calling, and saw people lose an average of almost £3,000.

Fraudsters using these methods are known to overwhelmingly target older, more vulnerable people.

Rebecca Wooley, Director of Citizens Advice Cymru said:

“‘Stop, report, talk: Be #scamaware’ is our message to consumers this Christmas period.

“We’re finding that although many people have come into contact with scammers, very few people are speaking up about this issue.

“People can sometimes feel foolish or embarrassed reporting their experiences, but sadly this means perpetrators are getting away scot-free.”

“In reality, all of us can have the bad luck of being targeted with a scam. We hope this Scams Awareness campaign will encourage people to share their stories and learn tips to stop scammers from running off with people’s money.”

Plaid Cymru Assembly Member for Ynys Môn Rhun ap Iorwerth said:

“Christmas is usually a time for celebration. However, for some, scams can really ruin the festive season.
“This is why I’ve teamed up with Citizens Advice Cymru to encourage people not only to be vigilant about scams but, if they do come into contact with them, to report it and to warn others.

“If you’re unsure about a potential scam, always check.”

If you’re worried that you or someone you know has become victim to a scam, you can contact Citizens Advice’s consumer service on 03454 04 05 06 or 03454 04 05 05 (Welsh language).